In my first CircleID post, I compared the cyberspace to a farmland, which has to be cultivated and developed. I ended by asking: Where is cyberspace?
I have asked this same question from many people, many of whom are internet experts. They all said the cyberspace is in the computers, networks, or servers, or the Internet itself. I agree with these cyberspace ideas. In addition, my opinion is a bit different. For me, cyberspace is within the browsers. Sure, it is also outside the browsers and everywhere, but the greater part of the cyberspace is in the browsers.
I'm saying the greater part of the cyberspace is in the browsers because this is where e-commerce is active. People shop for everything and visit media sites in the browsers. Company websites and SNS are in the browsers, too.
Have you ever heard of the "browser wars?" Read about it on Forbes.com and Economist.com.
What do you think is the cause of this browser war? The browser is a free software, but why do the media call it browser war? What do you think? It is interesting, isn't it?
Now, consider this. In cyberspace, if there is no proper legal system, it is possible for browser company policies to work like the constitution in cyberspace. Then, there will be unfair mechanisms in the internet.
We have to consider the user's rights. Why do the browsers interrupt the customer-to-company connection? When users type exactly a brand name or company name in the internet address bar, they should have direct connection. But for smartphone users, they are always connected to a portal. As a result, they pay extra data charges.
If a user already knows the company name or brand name, then he/she should be able to connect directly to the company without going to the portal. Cause that user is obviously a customer of the company or brand name owner. Governments have to regulate it — for the user's rights and company and brand owners' rights — by Trademark Law and Fair Trade Commission, and Telecommunications Business Act, etc. in each country.
And so I asked in my first CircleID article, "Whose Customers Are Those Typing Brand Names in the Browser's Address Bar?"
In that article, I emphasized that we have to help the SMEs and prevent customer hijacking in the Internet address bar. Perhaps I should just start calling it the Internet entrance bar.
Further, the entrance to the cyberspace is the internet address bar. This is where we connect directly to a company like dialling a telephone number. I would like to encourage everyone to watch the story of Almon Strowger here: http://www.youtube.com/watch?v=efUmnuDdlhQ
There are so many research centers all over the world. I want to suggest to everyone to research and look for clues about the problem in the 21st century economy.
Surprisingly, the browser war is actually a customer hijacking war in the entrance of the cyberspace.
The majority of the victims are the users and the SMEs. And the news and media companies.
The users are charged extra for mobile data cost. The SMEs lose their customers in the entrance of the internet. So, they have to advertise in the portal to get back their customers. They do this repeatedly, and spend a lot of extra money.
Does the cyberspace have extraterritorial rights in each country? The internet entrance bar is not an embassy. It is within the domestic law. So governments must protect the customers, cause the workplaces are fundamentally created by customers.
We have to know what is going on. Governments must not ignore the distorted structure in the cyberspace. We know already where is the cyberspace. Cyberspace is within the browsers. Browsers are within each country's law.
I discussed this topic with a browser company's staff. Their answer is so interesting. They said, there is no institution that takes care of this issue. There is no legal system or regulation that prevents browsers from ruling the cyberspace.
Naturally, this means browsers will follow the legal system, if there are proper regulations on the cyberspace, with regards to the internet address bar.
Once again, I welcome comments about this topic.
Written by Pan Jeong Lee